Walt Rice

Walt Rice founded WR4C after three-decades as a Fortune 50 executive leader and U.S. Air Force veteran. He helped transform and rejuvenate the Communications function and brand for one of the world's most iconic companies. During his tenure with Boeing he coached senior executives; helping them find their voices and define their visions to inspire and engage their teams, their customers and their communities. Within the company he pioneered the adoption of technology, social media and micro-targeted advertising to turn business strategies into billions of dollars of new sales.

Since graduating from the United States Air Force Academy he has been working with existing and aspiring leaders to reach their full potential. He developed significant crisis communications, executive coaching and team building skills as a Public Affairs Officer; leading the public response for multiple aircraft incidents, a four-day riot and two Superfund sites.

Transitioning to Boeing allowed him to leverage his Air Force experience as he supported nearly every program within the defense and space portfolios. His time with the company included two-decades of executive leadership and the opportunity to:

• Lead Communications for Boeing Defense, Space & Security Systems,
• Provide strategic business, communications and marking leadership resulting in more than $100B of new franchise programs, and
• Pioneer brand journalism, social media, and integrated marketing communications within Boeing

One constant in his career has been the development of talented professionals and leaders within and outside of the Communications/Public Relations profession. Several mentees have gone on to become senior vice presidents and executives within Finance, Engineering, Supply-Chain Management, Operations, Business Development and Communications. His passion in this area resulted in a full-circle moment as he stood up a team dedicated to the development of future Communications professionals and leaders. He built a comprehensive program focused on the intersection of building internal and external communities, mapping skills and experiences to plot out potential career pathways, and developed complementary training opportunities. 

With the creation of WR4C he is devoting his time and energy to the development of leaders and teams helping them define, articulate and achieve a better future.